Meet Our Team

Hector Villanueva

Chief Editor & Publisher

Hector Villanueva is the Editor in Chief and Publisher at Innovative Building Materials. He has over 30 years of commercial construction and building material manufacturing experience.

Hector currently speaks at building conferences and consults on complex commercial construction projects for clients across North America, including some of the world’s largest firms in New York City, Washington D.C., Los Angeles, Chicago, Miami, San Francisco Bay Area as well as internationally in Asia-Pacific region.


Todd Gillman

home Improvement Editor

Todd Gillman has over 10 years of experience in construction and remodeling. He currently writes about home improvement for Innovative Building Materials, where he shares his knowledge on topics like kitchen design ideas, bathroom updates, remodeling, general handyman advice and more.

Todd has been featured in several publications like Style at Home, Dwell and Construction Today.

Natalie Akins

Interior Design Editor

Natalie Akins is the Interior Design Editor at Innovative Building Materials. With over 20 years of interior design experience, Natalie has worked on many projects including commercial office design and residential spaces.

Natalie’s work has been featured in such publications as Elle Decor, Azure Magazine, Decor Magazine and Country Living.





Andrea Erickson

real Estate Editor

Andrea Erickson is a real estate professional with over 15 years of experience in the industry. She currently writes about real estate trends and has been featured in publications like Urban Land and Development Magazine. Andrea now works as the Real Estate Editor at Innovative Building Materials, where she writes about trends and investment opportunities in the real estate market.

When not writing, Andrea enjoys paddle boarding and spending time with her dog Tucker at the river. 


Max Shafer

LandScape & Outdoor Living Editor

Max Shafer is the Landscape and Outdoor Living Editor at Innovative Building Materials. Max has over 15 years of landscaping experience and has been published in several publications like Land & Landscape and Turf Management.

In his spare time, he enjoys spending time with his wife and two sons outside- playing sports, gardening, or building things together.




Roger Marx

Architectural Editor

Roger Marx is the lead Architectural Editor at Innovative Building Materials. He has 25 years of real world experience as an architect, and he currently writes about architecture news and trends for a variety of publications such as Dwell, Architectural Digest, Architectural Record, and AIA association. 

Roger was born in Minneapolis, Minnesota but now lives in Austin, Texas with his wife and two kids.




Ana Smith

Ana Smith

Home Improvement Editor

Ana Smith is a home improvement writer and editor. She specializes in various home renovation, home repair and DIY projects. 

With over 10 years of experience, she has a keen eye in transforming any residential space into a perfect home atmosphere. 

In her spare time, she enjoys a bit of gardening and kayaking together with her 3 daughters. 

Stacey Bailiff

Stacey Bailiff


Stacey Bailiff is a creative writer and editor with experience in home renovations and home design. She has been featured in several high-end publications, including Ask A Roofer, Fine Homes & Living, and Lodging Magazine

Albert Finch

Albert Finch

ArchitecturAL Associate Editor

Albert Finch is an architect, writer and architectural historian. As an associate editor of Innovative Building Materials, he specializes in the latest sustainability trends in architecture and commercial design. 

He has traveled widely abroad and explored how architecture style has developed in many countries. 


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